Seamless Integration, Golden Insights
A Swift Master Data Management Triumph for Omni-Channel Excellence
About the Client
A leading clothing and apparel company with a strong presence in retail stores and e-commerce sought to enhance its omni-channel experience. With a focus on improving customer satisfaction and overall business performance, the client aimed to implement Master Data Management (MDM) solutions.
Services
Artha Value Add
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Rapid Deployment
Showcasing one of the fastest MDM solution deployments using Talend, with production environment implementation within three months.
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Immediate Impact
Deduplication of 50,000 consumer records within the first six hours of the initial data migration onto the Talend platform.
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Swift Project Completion
Completed end-to-end project in an impressive 3-month timeframe.
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Compliance Assurance
Provided a solution that met the immediate integration needs and adhered to compliance mandates.
Challenges
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Source Diversification: Integrate data from diverse sources: SAP, Salesforce, e-commerce channels, and third-party platforms like Basspro and Amazon. -
Retail Integration: Integrate data from Retail POS systems.
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Data Quality Enhancement: Enhance data quality with address validation and deduplication.
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360-Degree Customer View: Establish a Master Data Hub for a comprehensive customer view.
Results
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Golden Record Creation: Successfully deduplicated customer records, creating a golden record.
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Enhanced Customer Recognition: Enabled the company to recognize a 360-degree view of customers.
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Strategic Opportunities: Facilitated targeted promotions and upsell/cross-sell opportunities.
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Positive Business Impact: Marked improvement in overall customer satisfaction and business growth.
Solution
Business Alignment
Aligned business processes with the desired to-be state.
Talend Suite Utilization
Utilized Talend suite for overall architecture design.
Comprehensive Integration
Employed Talend Data Integration, Data Quality, ESB, and MDM capabilities.
Multi-Platform Integration
Integrated with SAP, Salesforce, POS data, and various internal applications.
MDM Hub Establishment
Established MDM hub for a 360-degree view of the customer.
Business Alignment
Aligned business processes with the desired to-be state.
Talend Suite Utilization
Utilized Talend suite for overall architecture design.
Comprehensive Integration
Employed Talend Data Integration, Data Quality, ESB, and MDM capabilities.
Multi-Platform Integration
Integrated with SAP, Salesforce, POS data, and various internal applications.
MDM Hub Establishment
Established MDM hub for a 360-degree view of the customer.
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