Data Modernization for Enhanced Customer Experience for a leading Cruise Line
Our client, one of the world’s largest cruise vacation companies acclaimed as the best overall cruise line.
About the Client
Our client, one of the world’s largest cruise vacation companies acclaimed as the best overall cruise line. Spanning 270+ destinations across 60+ countries on six continents, is committed to innovating service offerings and enhancing customer experiences. With a steadfast focus on creating personalized and unforgettable guest journeys, they have embarked on a transformative journey to enhance their operations and unlock new business opportunities.
Services
Artha Value Add
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Efficient Processing:
Achieved 10X faster near real-time ETL/ELT processes, facilitating agility and responsiveness.
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Improved Data Cleansing:
Achieved a 90% improvement in data cleansing, ensuring data accuracy and reliability for analytics and decision-making.
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Cost Optimization
Optimized costs by 2 million, consolidating data into one central platform and improving operational efficiency.
Challenges
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Data Consolidation:
Consolidating data from multiple sources, including message queues, Parquet files, and traditional databases, to create a unified view of each guest. -
Volume, Variety, and Velocity: Dealing with the terabytes of data and variety of data from various sources while ensuring timely processing to provide feedback to frontline staff.
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Maintaining Data Quality: Ensuring accurate and efficient data quality rules to prevent the influx of garbage values, which could compromise analytics and machine learning outcomes.
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Technology Constraints: Overcoming technology limitations to handle high-velocity and high-volume data that overwhelmed existing data platforms.
Results
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Holistic Customer Engagement:
The initiative enabled the creation of a comprehensive Customer 360 view. This empowered executives and analysts with valuable insights for devising effective customer retention strategies. -
Revenue Optimization: By leveraging targeted offerings and personalized recommendations, the solution not only enhanced revenue opportunities but also facilitated Up-sell/Cross-sell options, contributing to overall sales growth.
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Informed Marketing Strategies: Marketing analytics were significantly improved with the availability of comprehensive guest profiles and insights into behavior patterns. This informed marketing strategies, including promotion and advertising efforts, and facilitated Customer Cluster Identification for targeted campaigns.
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Enhanced Service Analytics: Data-driven insights played a crucial role in improving service delivery and enhancing guest satisfaction. The implementation also facilitated the use of email and mobile notifications to further enhance the overall guest experience.
Solution
Advanced Data Management Platform
Leveraging Talend's capabilities with Snowflake and Big Data platforms to ingest disparate sources into a Snowflake data warehouse efficiently and cost-effectively.
ELT Approach with Talend and Snowflake
Utilizing Talend Snowflake's ELT (Extract, Load & Transform) pushdown to capitalize on Snowflake's computing engine's high performance.
Dynamic SQL Jobs
Harnessing Talend's Native Code Generator platform to build dynamic SQL jobs and run them on the Snowflake Cloud Platform.
Advanced Data Management Platform
Leveraging Talend's capabilities with Snowflake and Big Data platforms to ingest disparate sources into a Snowflake data warehouse efficiently and cost-effectively.
ELT Approach with Talend and Snowflake
Utilizing Talend Snowflake's ELT (Extract, Load & Transform) pushdown to capitalize on Snowflake's computing engine's high performance.
Dynamic SQL Jobs
Harnessing Talend's Native Code Generator platform to build dynamic SQL jobs and run them on the Snowflake Cloud Platform.
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